Beauty Mam — Ads Case Study · ACE Digital
BM
Paid Ads Case Study

From Budget
to Beauty
Revenue.

How ACE Digital ran Snapchat, Google, and Meta ad campaigns for Beauty Mam — generating 6-figure SAR revenue in under one month with exceptional ROAS across every platform.

Google Ads Snapchat Ads Meta Ads Saudi Arabia Skincare & Beauty From Feb 27, 2025
👻 Snapchat ROAS
18.63x
ROAS 18.63x · In under one month
🔍 Google ROAS
18.46x
ROAS 18.46x · 163 conversions
📸 Meta ROAS
6.44x
ROAS 6.44x · 47 purchases
01

About Beauty Mam

Beauty Mam (بيوتي مام) is a 100% Saudi licensed beauty brand specializing in high-quality skincare, haircare, and beauty products made with carefully selected premium ingredients. Based in Riyadh, the brand ships worldwide and aims to become a leading destination for self-care solutions in the region.

The brand is committed to delivering trusted, effective products that meet international quality standards, and has an active presence across Meta, Snapchat, TikTok, and its own website at byewtyemam.com.

ACE Digital began running advertising campaigns on Snapchat, Google Ads, and Meta from February 27, 2025 — achieving a strong return on ad spend across all three platforms within the first month.

Skincare Haircare Beauty Products Saudi Arabia E-Commerce Women's Market
ClientBeauty Mam · بيوتي مام
IndustryBeauty · Skincare · Haircare
Market🇸🇦 Saudi Arabia · Worldwide
ChannelsSnapchat · Google · Meta
Campaign StartFebruary 27, 2025
TargetWomen in Saudi Arabia
License100% Saudi Licensed Brand
02

ROAS Across All Platforms

Three platforms. Three strong returns. Every dirham spent generating multiples in revenue — in under one month.

👻 Snapchat
18.63
Return on Ad Spend
Every $1 returned $18.63
🔍 Google Ads
18.46
Return on Ad Spend
Every 1 SAR returned 18.46 SAR
📸 Meta · Instagram
6.44
Return on Ad Spend
Every 1 SAR returned 6.44 SAR
Snapchat Ads
In less than one month · ROAS 18.63x

In less than one month, Snapchat advertising campaigns generated exceptional results for Beauty Mam. With a focused strategy targeting Saudi women, the campaigns converted efficiently — generating nearly 99,000 SAR in equivalent revenue from a lean ad budget.

Ad Spend
$1,416
Total campaign spend
Revenue Generated
$26,385
Equivalent to 98,945 SAR
Revenue (SAR)
98,945
SAR equivalent revenue
Cost per Result
$4.28
CPR — highly efficient
ROAS
18.63x
Return on ad spend
Key Insight: A $4.28 cost per result with a ROAS of 18.63 demonstrates that Snapchat's audience in Saudi Arabia is highly receptive to beauty products — especially when campaigns are optimized for purchase intent from day one. This makes Snapchat a tier-one channel for Saudi beauty e-commerce.
Google Ads
163 Conversions · ROAS 18.46x · 9.47 SAR per Conversion

Google Ads campaigns captured high-intent shoppers actively searching for skincare and beauty products in Saudi Arabia. With a lean spend of 1,544 SAR, the campaigns drove 163 conversions and nearly 28,500 SAR in revenue — achieving a near-identical ROAS to Snapchat at 18.46x.

Ad Spend
1,544
SAR total spend
Revenue
28,501
SAR revenue generated
Conversions
163
Total conversions tracked
Cost / Conversion
9.47
SAR per conversion
ROAS
18.46x
Return on ad spend
🎯
Key Insight: A cost per conversion of just 9.47 SAR is exceptionally low for the Saudi beauty e-commerce market. Google captured high-intent buyers who were actively searching — converting them at scale while maintaining one of the highest ROAS figures across the entire campaign portfolio.
Meta Ads
Instagram-Optimized · 47 Purchases · ROAS 6.44x

Meta campaigns were primarily optimized for Instagram — the dominant platform for Saudi women in the beauty and self-care space. The campaigns drove 47 direct website purchases and 14,186 SAR in revenue. The strategy focused on visual storytelling and purchase intent to match the brand's premium positioning.

Ad Spend
2,203
SAR total spend
Revenue
14,186
SAR revenue generated
Purchases
47
Website purchases
Cost / Purchase
46.88
SAR per purchase
ROAS
6.44x
Return on ad spend
💜
Key Insight: Meta campaigns were deliberately optimized for Instagram, which outperforms Facebook for Saudi women in the beauty category. The platform drives higher purchase intent through product discovery — making it a core channel for audience building and top-of-funnel revenue alongside Snapchat and Google.
03

Platform Comparison

All three platforms — one view. Every metric, side by side.

Platform Ad Spend Revenue Conversions CPR / CPC ROAS
👻 Snapchat
$1,416.55
$26,385 (98,945 SAR)
$4.28 CPR
18.63x
🔍 Google Ads
1,544 SAR
28,501 SAR
163 conv.
9.47 SAR
18.46x
📸 Meta · Instagram
2,203 SAR
14,186 SAR
47 purchases
46.88 SAR
6.44x
04

Scope of Work

Everything delivered across three advertising channels — strategy, setup, creative direction, and optimization.

DeliverableStatusDetail
Snapchat Campaign Strategy
Done
Audience targeting, creative brief, budget allocation for Saudi beauty audience
Snapchat Ad Setup & Launch
Done
Campaign structure, ad sets, pixel tracking, conversion optimization
Google Ads Campaign Strategy
Done
Keyword research, campaign types (Shopping/Search/Performance Max)
Google Ads Setup & Launch
Done
Ad groups, bidding strategy, conversion tracking — 163 conversions at 9.47 SAR
Meta Campaign Strategy
Done
Instagram-first strategy targeting Saudi women in beauty & self-care
Meta Ad Setup & Launch
Done
Instagram optimized campaigns — 47 purchases at 46.88 SAR CPA
Pixel & Conversion Tracking
Done
All platforms tracked — purchases, revenue, ROAS reporting
Creative Direction
Done
Ad creative guidance aligned with Beauty Mam's brand and audience
Campaign Optimization
Done
Ongoing bid adjustments, audience refinement, performance monitoring
Performance Reporting
Done
Full ROAS, spend, revenue, and conversion reports across all channels
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Beauty Mam — Ads Case Study · ACE Digital
Campaign data from Snapchat Ads Manager, Google Ads & Meta Ads Manager · Started Feb 27, 2025